Projects per year
Personal profile
Courses
Enterprise Resource Planning
Big Data Application and Electronic Commerce
Innovative Business Model of Information Technology
Marketing Management
E-Business
Electronic Commerce
Education
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- Customer Relationship Management
- Multivariate Analysis
- Network Design Planning
- Organizational Theory
- Supply Chain Management
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Collaborations and top research areas from the last five years
Projects
- 16 Finished
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Revisiting the Privacy Paradox by Considering Multiple Trade-Offs in Customer Engagement with Branded Mobile Applications: from the Perspectives of the Push-Pull-Mooring Model and the Motivation-Hygiene Theory
Huang, L.-T. (PI)
01/08/23 → 31/07/24
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Investigating the Path of Building Human Brand Loyalty and Determinants at Each Step Based on Brand Resonance Pyramid Model in Live Streaming Commerce: from the View of Live Streamers
Huang, L.-T. (PI)
01/08/21 → 31/07/22
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Investigating Affordance Factors of Users' Continuous Usage Intention toward Branded Mobile Payment Based on the Customer Engagement Model: a Dual Route Perspective
Huang, L.-T. (PI)
01/08/20 → 31/07/21
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Viewers' Impulse Buying Behavior in Live Video Streaming for Social Commerce: the Critical Mediator of Psychological Distance and Social Presence Investigating
Huang, L.-T. (PI)
01/08/19 → 31/07/20
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Routes towards Users' Self-Disclosure on Social Network Sites: Integrating Perspectives of the Elaborative Likelihood Model and Construal Level Theory
Huang, L.-T. (PI)
01/08/18 → 31/07/19
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
Research output
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Building Streamers’ Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce
Huang, L.-T., 2023.Research output: Contribution to conference › Proceeding
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出席「Pacific Asia Conference on Information Systems, PACIS 2023」會議報告
Huang, L.-T., 2023.Research output: Contribution to conference › International Conference Report
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Customers' Usage and Brand Experience Toward Branded Mobile Payment Improve Continuous Usage Intention
Huang, L. T., 2022, IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022. IEEE Computer Society, p. 1063-1067 5 p. (IEEE International Conference on Industrial Engineering and Engineering Management; vol. 2022-December).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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出席「2022 International Conference on Industrial Engineering & Engineering Management (IEEM 2019)」會議報告
Huang, L.-T., 2022.Research output: Contribution to conference › International Conference Report
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Exploring the Affective Way Leading to Impulse Buying in Social Media Live Streaming
Huang, L. T., 2021, 2021 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2021. Institute of Electrical and Electronics Engineers Inc., p. 1323-1327 5 p. (2021 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2021).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
2 Scopus citations