Projects per year
Projects
- 16 Finished
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Finished
Revisiting the Privacy Paradox by Considering Multiple Trade-Offs in Customer Engagement with Branded Mobile Applications: from the Perspectives of the Push-Pull-Mooring Model and the Motivation-Hygiene Theory
Huang, L.-T. (PI)
01/08/23 → 31/07/24
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Investigating the Path of Building Human Brand Loyalty and Determinants at Each Step Based on Brand Resonance Pyramid Model in Live Streaming Commerce: from the View of Live Streamers
Huang, L.-T. (PI)
01/08/21 → 31/07/22
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Investigating Affordance Factors of Users' Continuous Usage Intention toward Branded Mobile Payment Based on the Customer Engagement Model: a Dual Route Perspective
Huang, L.-T. (PI)
01/08/20 → 31/07/21
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Viewers' Impulse Buying Behavior in Live Video Streaming for Social Commerce: the Critical Mediator of Psychological Distance and Social Presence Investigating
Huang, L.-T. (PI)
01/08/19 → 31/07/20
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Routes towards Users' Self-Disclosure on Social Network Sites: Integrating Perspectives of the Elaborative Likelihood Model and Construal Level Theory
Huang, L.-T. (PI)
01/08/18 → 31/07/19
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Exploring Existence of Privacy Paradox on Social Networks Sites from Dual Views of Privacy Calculus and Protection Motivation Theory: the Moderating Role of Cognitive Absorption
Huang, L.-T. (PI)
01/08/16 → 31/07/17
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on the Influence of Web Atmospherics and Mobile Characteristics on Browsing and the Urge to Buy in Mobile Commerce---The Mediating Role of Pad Emotions and the Moderating Role of Habitual Use
Huang, L.-T. (PI)
01/08/15 → 31/07/16
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Influence of Messages and Social Capital on Ewom and Purchase Intention and Considering Mediators in Social Commerce: the Perspective of Consumer Behavior Process Model
Huang, L.-T. (PI)
01/08/14 → 31/07/15
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Investigating Determinants of Impulse Buying in Social Networks : The Perspective of Stimulus-Organism-Response (SOR) Paradigm
Huang, L.-T. (PI)
01/08/13 → 31/07/14
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Exploring Determinants of Intention to Adopt Information of Recommendation Agents as Shopping Decision Aids And Unplanned Purchase Behaviors---Moderating Effects of Herd Behavior And User Involvement
Huang, L.-T. (PI) & Wang, C. C. (CoPI)
01/08/12 → 31/07/13
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Patient-Centered Health Care Model
Lu, R.J.-F. (PI), Chen, T.-Y. (CoPI), Huang, L.-T. (CoPI), Lee, I.-C. (CoPI), Liao, G.-Y. (CoPI), Teng, C.-I. (CoPI) & Wen, Y.-P. (CoPI)
01/08/12 → 31/07/13
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Determinants and Moderating Factors of Building Intention to Reuse Recommendation Agents and Adopt Information as Shopping Decision Aids---The Perspective of Flow Theory
Huang, L.-T. (PI) & Leu, J. D. (CoPI)
01/08/11 → 31/07/12
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Patient-Centered Health Care Model
Lu, R.J.-F. (PI), Chen, T.-Y. (CoPI), Huang, L.-T. (CoPI), Lee, I.-C. (CoPI), Liao, G.-Y. (CoPI), Teng, C.-I. (CoPI) & Wen, Y.-P. (CoPI)
01/08/11 → 31/07/12
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on Determinants of Intention to Reuse Recommendation Agents from Information Adoption Model--- The Moderating Effects of Shopping Goals and Domain Knowledge
Huang, L.-T. (PI)
01/08/10 → 31/07/11
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study on the Influence of Virtual Communities on Adopting Information as Shopping Decision Aids and the Moderation Effects of Members' Behavior on Information Activities
Huang, L.-T. (PI) & Leu, J. D. (CoPI)
01/08/09 → 31/07/10
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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Developing a Construct of Online Recommendation Agent Quality and Investigating the Relationship of Quality, Initial and Continuous Trust Building, and Adoption Intention
Huang, L.-T. (PI) & Yang, S. C. (CoPI)
01/08/08 → 31/07/09
Project: National Science and Technology Council › National Science and Technology Council Academic Grants