Personal profile
Courses
Marketing Management
Education
Ph.D., Hitotsubashi University,Japan
Keywords
- Brand management
- Consumption patterns of women
- Cosmetics and fashion industry trends
- Customer loyalty
- Customer relationship management
Projects
- 3 Finished
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Learning Marketing Management from New Product Development of School Souvenirs
Kao, M.-H. (PI)
01/08/20 → 31/07/21
Project: Ministry of Education › Ministry of Education Grants Research
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Customer Embarrassment---The Dilemma of Fashion and Wearing the Same Dress as Someone Else
Kao, M.-H. (PI)
01/08/14 → 31/07/15
Project: National Science and Technology Council › National Science and Technology Council Academic Grants
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A Study of Older Consumers' Cognitive Age as a Mediator Variable in the Relationship between Daily Activity and Happiness
Kao, M.-H. (PI)
01/01/13 → 31/12/13
Project: National Science and Technology Council › National Science and Technology Council Academic Grants