A Study of Evoking VI Sual Fixation by Pleasure Product Shapes

A Study of Evoking Visual Fixation by Pleasure Product Shapes –Using Kettles as Examples The operation of pleasure product shapes become an important issue and the design expression and manipulation also turned into one of the significant factors in “emotional image”. Reviewing the past literatures show pleasure product shapes could trigger the user’s feeling, arouse feelings of pleasure or comfort. These pleasure products will attract users’ attention and rise pleasurable feeling in mentality. Past studies of pleasure product shapes most emphases on subjective perception but unclear the relationships between the visual observation, fixation point and the attraction of pleasure product shapes. By the experiment design, this study will investigate both subjective and physiological aspects of visual attention to pleasurable cognition. This study both applied questionnaire to survey the subjects’cognition and judgment of pleasure product shapes and eye tracking devices to record the behavior of visual attention on pleasure product shapes. We will further to explore the relationship between the data of subject responses and visual attention records to compare the similarities and differences. The four hypotheses are: 1. The visual attention will tend to products with a higher degree of pleasure shapes. 2. There is positive relationship between visual fixation and the degree of pleasure product shapes 3. There is positive correlation between subjects’judgment and visual fixation on pleasure product shapes. 4. There is positive correlation between visual fixation and the complexity degree of product shapes. Beside the research results will be published in journals and also could provide clearly aspects of designing related pleasure products in the future for designers and to improve the practical value of design.

Project ID:PE10007-0443
External Project ID:NSC100-2410-H017-027