A Study on Viewers' Impulse Buying Behavior in Live Video Streaming for Social Commerce: the Critical Mediator of Psychological Distance and Social Presence Investigating

Huang, Li-Ting (PI)

Department of Information Management

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Project IDs

Project ID:PB10807-11429
External Project ID:MOST108-2410-H182-016

Status	Finished
Effective start/end date	01/08/19 → 31/07/20

Keywords

Live Video Streaming
Media Richness
Social Interaction
Social Herding
Psychological Distance
Social Presence
Flow Experience
Impulse Buying

Access Project

https://www.grb.gov.tw/search/planDetail?id=13136691