Affective Study on Product Shape between Different Gender Designers---Using Computer Loudspeaker as Examples

  • Hsiao, Kun-An (PI)

Project: National Science and Technology CouncilNational Science and Technology Council Academic Grants

Project Details


This research investigates the influence factors between different gender designers on different sex affective images of product shape, and discovers these influence factors. Designer could manipulate product shapes to express different affective images and satisfy the diversity request of consumers, but different sex designer in expression with in own same sex shape emotion image, whether can express splendidly? Maybe designers were influenced by other acquired factors to cause their performances will not be remarkable. Therefore, we use method of the factor analysis to discuss the diversity of cognition on different sex designers, and designs expression experiment to realize whether different sex designer will express specific sex product image based on their gender. This research divides into three experimental stages to carry on the discussion: The first stage is: Clustering and sorting numerous products of different sex affective image and extracting representative products, then use factor analysis to discover the different sex designer cognition of difference regarding the product sex image, as well as understood which shape influence factors does have the different sex shape symbol meanings. The second stage is “the design expression experiment”. What shape features were applied to present different sex image on products by different gender designers? The third stage integrates first stage and second stage results and explores the relations between them.

Project IDs

Project ID:PE9709-0659
External Project ID:NSC97-2629-H182-001
Effective start/end date01/08/0831/07/09


  • gender (sex)
  • product shape
  • cognition of affective images
  • factoranalysis
  • designs expression


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