Avatar Identification, Its Antecedents, and Impact on Continuance Intention among Online Gamers: Perspectives of Social Identity and Psychological Theories

Teng, Ching-I (PI)

Graduate Institute of Mangement

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Project IDs

Project ID:PB10607-0754
External Project ID:MOST106-2410-H182-005-MY3

Status	Finished
Effective start/end date	01/08/17 → 31/07/18

Keywords

Online game
continuance intention
avatar identification
social identity

Access Project

https://www.grb.gov.tw/search/planDetail?id=12240987