Cognitive Approaches of Pleasurable Products for the Elderly People

  • Hsiao, Kun-An (PI)

Project: National Science and Technology CouncilNational Science and Technology Council Academic Grants

Project Details


Pleasurable Products Cognition of the Elderly People Abstract Revealed by the past many literatures, positive emotion could support people to overcome the pressure, face the daily dilemma, deal with and learn things more actively. Positive emotion includes pleasurable emotion that could be evoked by using the pleasurable products. Because the change of emotion can also change the solving way of handling thing and learning attitude by people, in the view of success ageing, it is important to keep learning and accepting with positive attitude for elders keeping health in the latter life. Relevant researches point out that elderly people more easily express positive emotion and avoid negative emotion in facing things with emotional emphasizing than young people. Three assumptions of this research are: (1) elderly people can experience and perceive pleasure emotion while facing the products with pleasurable images, (2) there are differences of emotional cognition between elderly people and young people, (3) elderly people experience more raising positive emotion than young people when facing mass products in the market. To explore these assumptions, this research conducts experiments of clustering analysis to choice representation adjectives and products, factor analysis, questionnaire and interview to probe above questions for elderly people. The results of this study will propose a practical development references for designers in product design of elderly people. In academy, the results can also accumulate and build the database about product design of elderly people supporting related follow-up researches.

Project IDs

Project ID:PE9907-0729
External Project ID:NSC99-2410-H182-029
Effective start/end date01/08/1031/07/11


  • elder
  • pleasurable affective
  • factor analysis
  • pleasurable cognition


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