How Online Gamers' Emotions Influence Their Social Engagement and Loyalty: the Perspectives of Emotion Coping and Affective Evaluation

Liao, Gen-Yih (PI)
Hsu, Shih-Chieh (CoPI)

Department of Information Management

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Abstract

本研究探究線上遊戲者的情緒類型，並檢驗遊戲者情緒與其情緒因應對策對情感性遊戲評價及遊戲使用行為的影響。本計畫預期貢獻是完整分析遊戲者情緒，提出遊戲者情緒類型與其情緒因應策略，並據此提出創新構念及理論模型，為線上遊戲研究提供貢獻。本研究成果將可協助線上遊戲平台的有效設計，同時淨化遊戲環境，有助於線上遊戲永續經營。

Project IDs

Project ID:PB11307-4766
External Project ID:NSTC113-2410-H182-020-MY3

Status	Active
Effective start/end date	01/08/24 → 31/07/25

Keywords

Online game
loyalty
social engagement
stickiness
toxic behavior
survey
experiment
structural equation modeling

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https://www.grb.gov.tw/search/planDetail?id=16588265

How Online Gamers' Emotions Influence Their Social Engagement and Loyalty: the Perspectives of Emotion Coping and Affective Evaluation

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Abstract

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