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Impacts of Unconditional Service Guarantees---Case Studies from Taiwan

  • Lee, Wen-yih (PI)

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Project Details

Project IDs

Project ID:PF8902-0231
External Project ID:NSC89-2416-H182-003
StatusFinished
Effective start/end date01/08/99 → 31/07/00

Keywords

  • Service quality
  • Customer satisfaction
  • Guarantees
  • Marketing strategy

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