Revisiting the Privacy Paradox by Considering Multiple Trade-Offs in Customer Engagement with Branded Mobile Applications: from the Perspectives of the Push-Pull-Mooring Model and the Motivation-Hygiene Theory

Huang, Li-Ting (PI)

Department of Information Management

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Abstract

從顧客之情緒、直覺式思考、慣性行為、逃避行為等非理性因素探討隱私悖論之可能原因與品牌行動應用程式使用意圖社會：使用品牌行動應用程式時，會因為風險利益的取捨、花費力氣保護隱私與後果的取捨，與滿足不同需求與個人資訊的取捨來決定是否提供個人資訊經濟：提升顧客參與投入是推出品牌行動應用程式的初衷，如何在收集個人資訊與維護個人隱私間取得平衡是重要議題。品牌公司可了解顧客提供個人隱私時可能的考量因素，以便提供顧客優質服務之際仍能維護顧客隱私權益學術：運用推─拉─繫泊模型與動機理論探討隱私悖論與投入品牌行動應用程式，著重於情境、動機、他人，與習慣之影響，有別於隱私計算、溝通隱私管理與保護動機理論等理性

Project IDs

Project ID:PB11207-4320
External Project ID:NSTC112-2410-H182-009

Status	Finished
Effective start/end date	01/08/23 → 31/07/24

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Revisiting the Privacy Paradox by Considering Multiple Trade-Offs in Customer Engagement with Branded Mobile Applications: from the Perspectives of the Push-Pull-Mooring Model and the Motivation-Hygiene Theory

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Abstract

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