Sources of Commitment to VI rtual Gaming Communities: Perspectives of Communicaiton and Psychological Theories

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Project Details

Abstract

虛擬社群需要使用者高度的許諾感來創造其影響力，但過去對此許諾感的前因甚少著墨。本計畫透過在遊戲社群中，探討遊戲的元素如何協助創造使用者高度的許諾感，社會上，可透過型塑出較強的虛擬社群，形成社會影響力；經濟上，可協助創造品牌的使用者社群，提供競爭優勢；學術發展上，可在此情境提出創新的元素，進而延伸數項學術理論，使各項學術理論更為完備，對更廣的學術社群的後續研究有更大的影響力。

Project IDs

Project ID:PB11006-0422
External Project ID:MOST109-2410-H182-011-MY2
StatusFinished
Effective start/end date01/08/21 → 31/07/22

Keywords

  • Online game
  • virtual community
  • commitment
  • survey
  • structural equation modeling
  • electronic commerce
  • information systems

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