Using Fuzzy Measures to Establish the Attitude Model for Web Choice Behavior --- Cases of Chinese Portal Web Sites

Wang, Jih-Chang (PI)
Chen, Ting-Yu (CoPI)

Project: National Science and Technology Council › National Science and Technology Council Academic Grants

Project IDs

Project ID:PF9007-1524
External Project ID:NSC90-2416-H182-008-SSS

Status	Finished
Effective start/end date	01/08/01 → 31/07/02

Keywords

Electronic commerce
Fuzzy measure
Consumer behavior
Internet marketing
Web site selection behavior
Chinese portal web site
Fuzzy integral

Access Project

https://www.grb.gov.tw/search/planDetail?id=638252