| Translated title of the contribution | A study of spokesmen’s professional image and charisma on donation behaviors |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2014 |
| Externally published | Yes |
代言人專業形象與代言人魅力對捐贈行為之研究
李鎮宇
Research output: Types of Thesis › Master's thesis