以直覺模糊評估函數發展品牌形象衡量模型

Research output: Contribution to journal › Journal Article › peer-review

Cite this

@article{fe90c462a20c4a15a1d376ac6761f8e2,

title = "以直覺模糊評估函數發展品牌形象衡量模型",

keywords = "Brand image, Evaluation functions, Intuitionistic fuzzy sets, Multiattribute models, Score functions, 品牌形象, 多元屬性模型, 直覺模糊集合, 計分函數, 評估函數",

author = "Ting-Yu Chen and 麗琴施",

year = "2010",

language = "繁體中文",

volume = "41",

pages = "21--35",

journal = "明志學報",

number = "2",

}

TY - JOUR

T1 - 以直覺模糊評估函數發展品牌形象衡量模型

AU - Chen, Ting-Yu

AU - 施, 麗琴

PY - 2010

Y1 - 2010

KW - Brand image

KW - Evaluation functions

KW - Intuitionistic fuzzy sets

KW - Multiattribute models

KW - Score functions

KW - 品牌形象

KW - 多元屬性模型

KW - 直覺模糊集合

KW - 計分函數

KW - 評估函數

M3 - 文章

VL - 41

SP - 21

EP - 35

JO - 明志學報

JF - 明志學報

IS - 2

ER -