以直覺模糊評估函數與計分函數界定品牌形象--以手機為例

Ting-Yu Chen, 施 麗琴

Research output: Contribution to journalJournal Article peer-review

Original languageChinese (Traditional)
Pages (from-to)1-29
Journal管理科學研究
Volume6
Issue number2
StatePublished - 2010

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