以眼鏡產品為例探討涉入程度與產品意象認知的對應關係

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@article{bd7ac9991829416d9d90470684f07822,

title = "以眼鏡產品為例探討涉入程度與產品意象認知的對應關係",

keywords = "涉入程度, 產品, 產品意象",

author = "啟賢徐 and 麗慧蔡 and 嘉玲張 and Wen-Ko Chiou",

year = "2003",

language = "繁體中文",

volume = "31",

pages = "32--37",

journal = "工業設計",

issn = "2071-4963",

number = "1",

}