以說服知識模型探討YouTuber贊助揭露影片對消費者購買意圖的影響

Translated title of the contribution: Exploring the influence of sponsorship disclosure in YouTubers’ video on viewers’ purchase intention through persuasion knowledge model

吳詹棨

Research output: Types of ThesisMaster's thesis

Translated title of the contributionExploring the influence of sponsorship disclosure in YouTubers’ video on viewers’ purchase intention through persuasion knowledge model
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2022
Externally publishedYes

Cite this