Translated title of the contribution | Exploring the influence of sponsorship disclosure in YouTubers’ video on viewers’ purchase intention through persuasion knowledge model |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2022 |
Externally published | Yes |
以說服知識模型探討YouTuber贊助揭露影片對消費者購買意圖的影響
吳詹棨
Research output: Types of Thesis › Master's thesis