保健旅遊廣告在推敲可能性模式下之影響途徑

Translated title of the contribution: The Influential Paths of Wellness Tourism Advertising under the Elaboration Likelihood Model

李伊珊

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Influential Paths of Wellness Tourism Advertising under the Elaboration Likelihood Model
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2009
Externally publishedYes

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