| Translated title of the contribution | A Study of the effect of credit-card campaign message on the carholder's intention to apply for a new credit card |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2004 |
| Externally published | Yes |
信用卡訴求訊息影響持卡人再辦信用卡意願之研究
許喬雅
Research output: Types of Thesis › Master's thesis