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個人化廣告在社群媒體中對衝動購買之影響

Translated title of the contribution: The influence of personalized advertisement on impulse buying tendency in social media
  • 陳紹瑋

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe influence of personalized advertisement on impulse buying tendency in social media
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2021
Externally publishedYes

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