健康食品行銷：健康相關框架效應對消費者評估之影響

Translated title of the contribution: Health Supplements Marketing: the influence of message framing on evaluation of consumption products

周郁苓

Research output: Types of Thesis › Master's thesis

Translated title of the contributionHealth Supplements Marketing: the influence of message framing on evaluation of consumption products
Original languageChinese (Traditional)
Supervisors/Advisors
  • Tseng, Hsu-Min, Supervisor
StatePublished - 2013
Externally publishedYes

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