公平貿易商品的道德性與社會認可對購買意願之影響

Translated title of the contribution: The Influences of Social Approval and Morality of Fair Trade Products on Consumer Purchase Intention

朱祐瑩

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Influences of Social Approval and Morality of Fair Trade Products on Consumer Purchase Intention
Original languageChinese (Traditional)
Supervisors/Advisors
  • Kao, Ming-Hung, Supervisor
StatePublished - 2014
Externally publishedYes

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