| Translated title of the contribution | The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2016 |
| Externally published | Yes |
共品牌契合度、品牌知名度對消費者購買意願之影響-以共品牌評價為中介變項
陳則閔
Research output: Types of Thesis › Master's thesis