| Translated title of the contribution | The Mediational role of utilitarian orientation between brand image, Perceived Quality and Purchase intention: A case of Coach |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2017 |
| Externally published | Yes |
功利導向中介「品牌形象、品質知覺與購買意願」間關係:以Coach為例
陳適猷
Research output: Types of Thesis › Master's thesis