| Translated title of the contribution | Affective packaging design: enhance customer's buying intention of RTD coffee through shape design and color lightness |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2011 |
| Externally published | Yes |
即飲咖啡包裝外觀設計與情感因子及購買傾向之關聯性探討
楊怡琳
Research output: Types of Thesis › Master's thesis