台灣汽車產業對顧客聯結策略之探討─以中華、國瑞、裕隆與台朔汽車為例

Translated title of the contribution: A study on the strategies of customer connection in Taiwan's auto industry-Base on the auto brands of Mitsubishi,Toyota,Nissan,and Formosa

高毓廷

Research output: Types of ThesisMaster's thesis

Translated title of the contributionA study on the strategies of customer connection in Taiwan's auto industry-Base on the auto brands of Mitsubishi,Toyota,Nissan,and Formosa
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chang, Henry Ker-Chnag, Supervisor
  • 李, 孫儒, Supervisor, External person
StatePublished - 2003
Externally publishedYes

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