| Translated title of the contribution | The Impact of Coffee Usage and Product Involvement on Consumers' Perception of Coffee Shops - An Empirical Study of Chain Coffee Shops in Taipei City Area |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 1999 |
| Externally published | Yes |
咖啡使用度及產品涉入程度對咖啡店知覺的影響－以台北市連鎖咖啡店為例
林良振
Research output: Types of Thesis › Master's thesis