品牌信任、品牌聯想及同情心對消費者抵制意願之影響

Translated title of the contribution: The Influence of Brand Trust, Brand Association, and Sympathy on Consumer Boycott Intention

吳仕群

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Influence of Brand Trust, Brand Association, and Sympathy on Consumer Boycott Intention
Original languageChinese (Traditional)
Supervisors/Advisors
  • Kao, Ming-Hung, Supervisor
StatePublished - 2015
Externally publishedYes

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