Translated title of the contribution | The effect of Brand Name Combinations on Brand Alliance |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2009 |
Externally published | Yes |
品牌名稱組合形式對於品牌聯盟效果的影響
吳靜昕
Research output: Types of Thesis › Master's thesis