| Translated title of the contribution | The influence of Brand Image, Word Of Mouth, and Experimental Marketing on Purchase Intention: The case study of gyms |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2016 |
| Externally published | Yes |
品牌形象、口碑及體驗行銷對購買意願的影響─以健身房為例
陳裕翔
Research output: Types of Thesis › Master's thesis