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品牌形象、口碑及體驗行銷對購買意願的影響─以健身房為例

Translated title of the contribution: The influence of Brand Image, Word Of Mouth, and Experimental Marketing on Purchase Intention: The case study of gyms
  • 陳裕翔

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe influence of Brand Image, Word Of Mouth, and Experimental Marketing on Purchase Intention: The case study of gyms
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Wei-Chih, Supervisor
  • 劉, 家駒, Supervisor, External person
StatePublished - 2016
Externally publishedYes

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