| Translated title of the contribution | A Study of Brand Equity and Perceived Fit on Consumer Purchase Behavior - The Case of Chang Gung Biotechnology Company |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2010 |
| Externally published | Yes |
品牌權益與知覺契合度對消費者購買行為的影響-以長庚生物科技公司為例
邱俊傑
Research output: Types of Thesis › Master's thesis