善因行銷對消費動機和購買意願之相關研究-以身心障礙商店為例

Translated title of the contribution: The Relationship of Cause-Related Marketing, Community Motivation and Purchase Intention in Disabled Store

蔡幸珍

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Relationship of Cause-Related Marketing, Community Motivation and Purchase Intention in Disabled Store
Original languageChinese (Traditional)
Supervisors/Advisors
  • Shyu, Yih-Wen, Supervisor
StatePublished - 2016
Externally publishedYes

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