Translated title of the contribution | An Exploration of the Methods of Homepage Design and Their Influences on Consumers' Willingness, Attitude, and Memory of Purchase under Different Level of Involvement - Using Cell Phone as an Example |
---|---|
Original language | Chinese (Traditional) |
Supervisors/Advisors |
|
State | Published - 2000 |
Externally published | Yes |
在不同涉入程度下網頁設計的方式對消費者購買意願、態度及記憶的影響之探討-以行動電話為例
陳俊琪
Research output: Types of Thesis › Master's thesis