在不同涉入程度下網頁設計的方式對消費者購買意願、態度及記憶的影響之探討-以行動電話為例

Translated title of the contribution: An Exploration of the Methods of Homepage Design and Their Influences on Consumers' Willingness, Attitude, and Memory of Purchase under Different Level of Involvement - Using Cell Phone as an Example

陳俊琪

Research output: Types of ThesisMaster's thesis

Translated title of the contributionAn Exploration of the Methods of Homepage Design and Their Influences on Consumers' Willingness, Attitude, and Memory of Purchase under Different Level of Involvement - Using Cell Phone as an Example
Original languageChinese (Traditional)
Supervisors/Advisors
  • Shen, Yung-Cheng, Supervisor
StatePublished - 2000
Externally publishedYes

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