在不同涉入程度下網頁設計的方式對消費者購買意願、態度及記憶的影響之探討－以行動電話為例

Translated title of the contribution: An Exploration of the Methods of Homepage Design and Their Influences on Consumers' Willingness, Attitude, and Memory of Purchase under Different Level of Involvement - Using Cell Phone as an Example

陳俊琪

Research output: Types of Thesis › Master's thesis

Translated title of the contributionAn Exploration of the Methods of Homepage Design and Their Influences on Consumers' Willingness, Attitude, and Memory of Purchase under Different Level of Involvement - Using Cell Phone as an Example
Original languageChinese (Traditional)
Supervisors/Advisors
  • Shen, Yung-Cheng, Supervisor
StatePublished - 2000
Externally publishedYes

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