Translated title of the contribution | A study on female consumer's motivation and decision making behavior in buying cosmetics |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2008 |
Externally published | Yes |
女性消費者購買美容保養品的動機及行為決策之研究
葉泱廷
Research output: Types of Thesis › Master's thesis