女性消費者購買美容保養品的動機及行為決策之研究

Translated title of the contribution: A study on female consumer's motivation and decision making behavior in buying cosmetics

葉泱廷

Research output: Types of ThesisMaster's thesis

Translated title of the contributionA study on female consumer's motivation and decision making behavior in buying cosmetics
Original languageChinese (Traditional)
Supervisors/Advisors
  • Shih, Jen-Ying, Supervisor
StatePublished - 2008
Externally publishedYes

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