| Translated title of the contribution | Turning Promotion into Sales: Moderators on the Relationship between Promotion Attractiveness and Actual Purchase in Underground Stores |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2011 |
| Externally published | Yes |
將地下商店街促銷轉為銷售量：促銷吸引力與實際購買間的調節變數
康景宜
Research output: Types of Thesis › Master's thesis