Translated title of the contribution | The Effects of Firm Awareness, Product Awareness and Endorser Credibility on Purchase Intention of OTC Medicine |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2004 |
Externally published | Yes |
廠商知名度、產品知名度與代言人可信度對成藥購買意願的影響
張凱揚
Research output: Types of Thesis › Master's thesis