廠商知名度、產品知名度與代言人可信度對成藥購買意願的影響

Translated title of the contribution: The Effects of Firm Awareness, Product Awareness and Endorser Credibility on Purchase Intention of OTC Medicine

張凱揚

Research output: Types of ThesisMaster's thesis

Translated title of the contributionThe Effects of Firm Awareness, Product Awareness and Endorser Credibility on Purchase Intention of OTC Medicine
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2004
Externally publishedYes

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