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廣告代言人類型與顧客忠誠計劃對廣告效果之影響-以中華航空公司平面廣告為例

Translated title of the contribution: The Influences of Advertising Spokesperson and Frequent Flyer Program on Advertising Effectiveness — an Example of China Airlines' Print Advertisement
  • 陳俐彤

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Influences of Advertising Spokesperson and Frequent Flyer Program on Advertising Effectiveness — an Example of China Airlines' Print Advertisement
Original languageChinese (Traditional)
Supervisors/Advisors
  • 黃, 哲盛, Supervisor, External person
  • Lee, Wen-yih, Supervisor
StatePublished - 2010
Externally publishedYes

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