廣告訴求對廣告效果的影響－以市場成熟度與產品知識為干擾變項

Translated title of the contribution: Effects on Advertising Appeals: Market Maturity and Product Knowledge as Intervening Variables

黃喬婷

Research output: Types of Thesis › Master's thesis

Translated title of the contributionEffects on Advertising Appeals: Market Maturity and Product Knowledge as Intervening Variables
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2005
Externally publishedYes

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