從匹配假說探討 Virtual YouTuber對觀眾購買意願的影響

Translated title of the contribution: Exploring the Purchase Intention of Virtual YouTuber's Audience:Match-up Hypothesis Perspective

席琚皓

Research output: Types of Thesis › Master's thesis

Translated title of the contributionExploring the Purchase Intention of Virtual YouTuber's Audience:Match-up Hypothesis Perspective
Original languageChinese (Traditional)
Supervisors/Advisors
  • Liao, Gen-Yih, Supervisor
StatePublished - 2023
Externally publishedYes

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