| Translated title of the contribution | A Case Study on A Company's Digital Tool in Pharmaceutical Marketing: From a Customer Journey Perspective |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2019 |
| Externally published | Yes |
從顧客旅程探討醫藥行銷數位工具之個案研究-以原開發藥廠Ａ公司為例
林慧玲
Research output: Types of Thesis › Master's thesis