情感型商品的科技術語解釋文字與主觀知識對消費者廣告態度之影響

Translated title of the contribution: The Impact of Explanatory Context for Technical Terms and Subjective Knowledge on Consumer Attitude toward the Advertisement for Feeling Products

簡琪憓

Research output: Types of ThesisMaster's thesis

Translated title of the contributionThe Impact of Explanatory Context for Technical Terms and Subjective Knowledge on Consumer Attitude toward the Advertisement for Feeling Products
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2007
Externally publishedYes

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