Translated title of the contribution | The Impact of Explanatory Context for Technical Terms and Subjective Knowledge on Consumer Attitude toward the Advertisement for Feeling Products |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2007 |
Externally published | Yes |
情感型商品的科技術語解釋文字與主觀知識對消費者廣告態度之影響
簡琪憓
Research output: Types of Thesis › Master's thesis