Abstract
Since the outbreak in December 2019, the COVID-19 has spread to 220 countries and had a giant impact on human society. Taiwan went on a panic-buying spree for epidemic prevention products and launched the courtly campaign called "I'm okay; you take one first". Inspired by this campaign, a songwriter composed the first charity song of the COVID-19 pandemic, 'Happiness throughout Taiwan', which was the focus of the study. The findings were as follows: it improved understanding of epidemic prevention literacy, with a positive and significant effect on epidemic prevention preferences and confidence. The video delivers information in a way which is relevant to real life, and positively affects the audience's cognition.
| Translated title of the contribution | Affective Design in Music Video for Epidemic Prevention: A Case Study of "Happiness Throughout Taiwan" |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 47-69 |
| Number of pages | 23 |
| Journal | Journal of Design |
| Volume | 27 |
| Issue number | 1 |
| State | Published - 03 2022 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2022, Chinese Institute of Design. All right reserved.