手機即時通訊軟體之媒體豐富性與使用者忠誠度關聯之研究

Translated title of the contribution: Media Richness and Customer Loyalty to Mobile Instant Messaging Applications

游佩玲

Research output: Types of Thesis › Master's thesis

Translated title of the contributionMedia Richness and Customer Loyalty to Mobile Instant Messaging Applications
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2017
Externally publishedYes

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