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探討健保癌症藥品行銷策略之個案研究-以I公司治療腎細胞癌藥物為例

Translated title of the contribution: A study of marketing strategies for reimbursement cancer drugs-Taking Company I's drugs for treatment of renal cell carcinoma
  • 江玉詩

Research output: Types of ThesisMaster's thesis

Translated title of the contributionA study of marketing strategies for reimbursement cancer drugs-Taking Company I's drugs for treatment of renal cell carcinoma
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chang, Heng-Yu, Supervisor
StatePublished - 2020
Externally publishedYes

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