探討健康餐盒促銷活動以及健康意識對消費者購買意願之影響

Translated title of the contribution: The Impact of Healthy Meal Box Promotions and Health Consciousness on Consumer Purchase Intention
  • 葉治江

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Impact of Healthy Meal Box Promotions and Health Consciousness on Consumer Purchase Intention
Original languageChinese (Traditional)
Supervisors/Advisors
  • Kuo, Chen-Li, Supervisor
StatePublished - 2024
Externally publishedYes

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