探討商品訊息框架與從眾行為對消費者衝動購買意圖之影響

Translated title of the contribution: Exploring the Influence of Message Framing and Conformity on Consumers' Impulse Buying

謝秉諭

Research output: Types of Thesis › Master's thesis

Translated title of the contributionExploring the Influence of Message Framing and Conformity on Consumers' Impulse Buying
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2013
Externally publishedYes

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