| Translated title of the contribution | Exploring the Mediating Effect of Nostalgic Emotion on How Older Adults' Advertising Attention Influences Purchase Intention: a Case GPS Shoes |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2017 |
| Externally published | Yes |
探討年長者懷舊情緒中介廣告注意力對購買意圖之影響：以GPS智慧鞋為例
廖昱婷
Research output: Types of Thesis › Master's thesis